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The New Aid Playbook: Navigating Today’s Landscape and What’s Next from EAB

Enrollment leaders are being asked to make higher-stakes financial aid decisions with greater precision in a rapidly changing environment. Federal shifts, evolving student behaviors, and increased pricing sensitivity are raising the bar for strategy.

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Watch On Demand

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Thursday, March 26

2:00 p.m.-2:30 p.m. EST

On-Demand Webinar

Webinar Slides and Recording

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Watch on demand for a focused 30-minute update on today’s financial aid landscape with a look at how EAB is evolving to meet it. We’ll share what’s changing and how new AI-enabled capabilities will help institutions respond with greater clarity, confidence, and control.

We’ll cover:

What’s shifting in the current aid environment and what it means for strategy this cycle.
How EAB’s next-generation modeling delivers sharper diagnostics and clearer insight into aid impact.
Upcoming dashboard enhancements that provide stronger visibility into fund-level, geographic, and high school performance
New AI-powered student engagement tools, including hyper-personal explainer videos and a real-time financial aid conversation agent

You'll gain a clearer view of where the market is heading—and how EAB is equipping partners to compete more strategically in it.

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Webinar Presenters

Caitlin Kilcoin

Associate Strategic Leader, Enroll360

EAB

Molly Swagler

Assistant Vice Provost for Enrollment and Executive Director of Enrollment Outreach

University of Pittsburgh

Tom Becker

Director of Lead Insights and Performance

University of Pittsburgh

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Join us for a conversation with Dr. Amanda James, Associate VP of Enrollment and Dean of Admissions at Winthrop University, to hear how Winthrop has rethought their enrollment strategy to drive meaningful impact across their enrollment funnel.

We’ll take a deep dive into key areas that have defined Winthrop’s enrollment success, including:

Tactics used to increased application volume by 29% in the first year of EAB partnership
How Winthrop has leveraged multichannel marketing campaigns to expand brand awareness
Improvements to tuition transparency and financial aid strategy

Save your seat today for a closer look at the strategies Winthrop has deployed to secure a 28% increase in deposits over the last two years.

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We’ll take a deep dive into key areas that have defined Winthrop’s enrollment success, including:

Tactics used to increased application volume by 29% in the first year of EAB partnership
How Winthrop has leveraged multichannel marketing campaigns to expand brand awareness
Improvements to tuition transparency and financial aid strategy

Save your seat today for a closer look at the strategies Winthrop has deployed to secure a 28% increase in deposits over the last two years.

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