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On Demand Webinar

The New Rules of Graduate and Adult Lead Generation

Four Guidelines for Building a Strong Lead Generation Strategy in Today's Turbulent Market

Graduate and adult-serving programs are at a crossroads. Nearly two-thirds of enrollment leaders are tasked with growing graduate enrollment by over 3% within the next three years. But more than half of these leaders say they don’t have a robust lead generation strategy, a key part of any enrollment plan.

In this turbulent market, it’s not enough to rely on yesterday’s lead generation playbook. Institutions must rethink how they find, nurture, and convert leads to fuel sustainable growth.

This webinar will help you:
  • Pivot as traditional lead sources become less reliable
  • Engage early-funnel leads effectively to drive sustained growth
  • Use high-intent lead sources to strengthen your strategy
  • Apply best practices to strengthen your lead nurture program

Watch the On Demand Webinar

Presenter


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Grace Kiernan

Audience Development Specialist,
Adult Learner Recruitment