The New Rules of Graduate
and Adult Lead Generation

Graduate and adult-serving programs are at a crossroads. Nearly two-thirds of enrollment leaders are tasked with growing graduate enrollment by over 3% within the next three years. But more than half of these leaders say they don’t have a robust lead generation strategy, a key part of any enrollment plan.

In this turbulent market, it’s not enough to rely on yesterday’s lead generation playbook. Institutions must rethink how they find, nurture, and convert leads to fuel sustainable growth.

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