The Higher Education Marketing Blog
Where higher ed CMOs and marketing leaders turn for research, insights, and guidance.

The Higher Ed Marketing Blog brings together EAB research and expert perspectives to help higher ed marketing leaders build stronger brands, understand digital marketing trends and emerging technologies, and advance enrollment and institutional growth.

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  • Fresh perspectives: Insights on the trends and shifts changing higher ed marketing.
  • Research-backed guidance: EAB data and research to help you understand what’s happening—and what it means for your institution.
  • Practical strategies: Ideas you can apply to strengthen your brand, reach prospective students, improve digital engagement, and demonstrate marketing’s impact.


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