Overview:
With the rise of stealth shopping, growing marketing costs, shrinking list sources, and increased competition, generating high-quality leads for graduate and adult-serving programs has never been more challenging. Savvy enrollment marketing teams are prioritizing organic lead generation strategies to convert the growing proportion of students who research programs independently into applicants and enrollments.
Watch EAB’s digital marketing experts as we explore proven strategies to boost visibility, engage prospects, and convert website traffic into qualified leads. In this webinar, we share actionable takeaways to:
- Optimize your website for search engines to attract more qualified traffic
- Create compelling content that resonates with your unique student audience and drives engagement
- Implement effective lead capture strategies to convert visitors into applicants and enrollments
