Findings from EAB's 2020 Parent Survey
New Findings on How Parents of College-Bound Students are Evaluating Schools

EAB's biennial survey of parents of college-bound high schoolers offers unique insight into how parent values and search behaviors are evolving over time. The 2020 survey included new questions on increasingly critical aspects of the college search process, including how school websites influence parent decisions, as well as how the COVID-19 pandemic is influencing families’ college planning, budgeting, and school selection.

Jump to the following time stamps for answers to these questions:

  • 3:40 - How did the pandemic impact families' college search?
  • 11:40 - How do parents think about cost?
  • 23:31 - What is the best way to engage parents?