Parents play a major role in enrollment decisions. This two-page brief draws from EAB’s 2026 Parent Survey and explores five ways virtual tours can connect families with the information they need, answer questions with AI assistance, and create clearer paths from initial interest to inquiry.

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Our research will reveal:

  • How to engage the 74% of parents highly involved in college search
  • Where college information falls short for 69% of parents
  • How Appily Tours generates a 2X higher inquiry rate

Want all the survey findings?

Download the full insight paper below.