White Paper

Post-Pandemic Marketing and Digital Strategy: Lessons on Digital Engagement

The pivot to virtual-first recruitment put digital platforms and technologies at the center of recruitment strategy.

However, the pandemic showed that virtual interactions must meet students’ high expectations for authenticity and personalization to capture and hold their attention.

During the transition to a hybrid recruitment environment, institutions will need to ensure that their digital strategies engage students accordingly.

Download EAB’s white paper to learn how to:

  • Engage Gen Z on their own terms, including through personalized, authentic content and innovative social media platforms
  • Maximize the impact of your virtual tour
  • Host events in a hybrid virtual and in-person recruitment environment