Assessing Your Prospect Engagement Strategy: Is your community college missing student connection points?

Thousands of potential students express interest in community colleges each year, but many won’t receive any follow up from the college. As the competition for students continues to grow, and enrollment rates continue to struggle, every interaction with prospective students is more valuable than ever. To make the most of these interactions your institution needs to analyze where the entry points to the college are, how that information is collected, and how to systematically coordinate follow up.