Insight Paper

Recruiting 'Gen P'

During the most intense phases of the pandemic, student search behaviors changed drastically in response to high school and college closures, fears about health and safety, and increased financial hardships on families. With a full cycle of in-person recruitment now complete, we are getting glimpses into which changes in student behavior were pandemic-era blips and which are likely to be longer lasting.

This report offers guidance for enrollment leaders on the mindset of "Gen P," or the students whose college-going behaviors have been influenced by their experiences during the pandemic.

Download this report for:

Findings from EAB's new survey of more than 20,000 current high school students about their communication preferences and college priorities
Six insights into how the pandemic has impacted today’s teens, including changes in their college search behavior, declines in academic preparedness, and shifting perceptions around the value of higher education
Recommendations on how to adapt your enrollment strategy to best engage and enroll this new generation of students