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Live Webinar

Recruiting the Anxious Generation

Insights from EAB’s 2025 Student Surveys to Help You Adapt to the Radically Altered Mindset of Today’s Potential College Goers

Today’s teens engage with the world—and college search—very differently than past generations: they live online, bring new mental health realities, and approach higher education with shifting expectations and values.

To help enrollment leaders best understand how to reach the “Anxious Generation,” we’ll share top insights from EAB’s 2025 Student Communication Preferences, First-Year Experience, and Mental Health surveys.

In this session you’ll learn:
  • Data-backed strategies for breaking through to today’s always-online students
  • How students are using AI tools like ChatGPT and Google’s AI Overview—and what you can do to best position your institution for success
  • How students say a campus’s commitment to DEI and political climate influence their college decisions
Register Here

Presenters


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Pam Royall

Head of Research, EAB Enrollment Services
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Emily Niedermaier

Senior Director, Appily Marketing