Presenters

Michael Koppenheffer
Vice President, Enroll360 Marketing and Analytics



Pam Royall
Head of Research, Marketing and Enrollment Solutions

Areas of Expertise
  • Marketing and Recruitment
  • Strategy and Planning
  • Enrollment Analytics
On-Demand Webinar

Recruiting "Gen P"
How the Pandemic Has Changed Students’ College Search Behaviors and Mindset

During the most intense phases of the pandemic, student recruitment behaviors changed dramatically in response to high school and college closures, fears about health and safety, and increased financial hardships for families. With an entire cycle of in-person recruitment now complete, we are getting glimpses into which changes in student behavior were pandemic-era blips and which are likely to be longer-lasting. In this on-demand webinar, we'll share EAB's latest research on the mindset of “Gen P,” or the students whose college-going behaviors have been influenced by their experiences during the pandemic.
Webinar Recording Slides
Watch EAB's on-demand webinar to learn about:
  • Findings from EAB's new survey of more than 20,000 current high school students about their communication preferences and college priorities
  • Insights on how the pandemic has impacted today’s teens, including changes in their college search behavior, declines in academic preparedness, and shifting perceptions around the value of higher education
  • Recommendations on how to adapt your enrollment strategy to best engage and enroll this new generation of students

Watch Now
Webinar Recording Slides