Intent Marketing for the Student Journey

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What is Intent Marketing and How Can It Drive Better Results For You?

Finding and enrolling right-fit adult students can be very challenging, in large part because their needs, motivations, and expectations are so varied.

However, by using precise, real-time signals and information about how adult prospects engage with your institution during the candidate journey, you can more effectively tailor and target your communications.

This approach—sometimes called intent marketing—uses real-time data to deliver highly responsive, personalized marketing in the micro-moments that matter most to your prospects to drive better engagement and results.

Join us to learn:
- Intent-driven marketing strategies that allow you to be hyper-responsive to unique student journeys
- How you can amplify engagement and results across the marketing funnel with personalized communication
- How to reach new audiences through digital channels to pinpoint prospects who are ready to engage and enroll

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