Not only are these digital natives extremely savvy when it comes to technology, but they are also discerning when it comes to marketing. Add to this an increasingly competitive higher education landscape and the virtual recruitment environment created by COVID-19, and the marketing challenge is monumental.

This webinar will share three truths about Gen Z and provide actionable recommendations for the current enrollment cycle.

We will shed light on how students approach the college decision-making process and how you can leverage that knowledge to inform your marketing and website strategy.

Watch On-Demand