Responding to the End of Grad PLUS: Graduate Financial Aid Strategies
The fast-approaching elimination of Graduate PLUS loans on July 1 represents a significant disruption for graduate enrollment and financial aid leaders. More importantly, it compounds an already growing challenge for students: cost is the #1 reason they remove institutions from consideration, outweighing any other factor by nearly 40 percentage points.

As federal borrowing becomes more constrained and economic uncertainty continues to rise, institutions face urgent decisions about how to adapt pricing and financial aid strategies. Leaders who can quickly understand their risk, model alternative scenarios, and adjust course will be best positioned to protect enrollment, revenue, and access in the new environment.

On-Demand

EAB’s financial aid experts discuss how we're helping institutions respond to the elimination of Grad PLUS.

Watch this webinar as we highlight how our partner institutions are using data and modeling to:

  • Understand the recent federal policy changes and their ripple effects on graduate enrollment
  • Determine enrollment funnel risk exposure, by program, with loss of access to Grad PLUS loans
  • Model and test alternative pricing and aid scenarios to understand impacts on headcount, revenue, and class profile
  • Analyze competitor pricing to inform aid decisions and enrollment messaging

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Presenters

Brett Schraeder
Vice President, Financial Aid Optimization
Sharon Shoham
Managing Director, Partner Development