Retaining Your Donors in an Era of Distraction: Stewardship, Storytelling, and Strategy for Long-Term Loyalty
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Donors are distracted. Dollars are tight. And advancement teams are under pressure to deliver. Retention is no longer just a best practice—it’s essential to your future pipeline. At the same time, public skepticism of higher ed is rising, and many donors, especially younger alumni, are questioning where their money goes and whether it makes a difference. In this environment, retaining support means showing real impact, being transparent, and meeting donors with the right message at the right time.

Watch this webinar as EAB experts Jenny Jones and Ashleigh Fowles explore practical strategies advancement leaders can use to sustain donor trust and loyalty in turbulent times. They'll unpack how to:
  • Use digital strategies to re-engage and retain distracted donors
  • Deploy timely stewardship to show gratitude and build trust
  • Showcase tangible impact and be transparent about how gifts are used
  • Communicate urgent campus needs without alienating your audience
You’ll leave with fresh ideas and actionable strategies to retain the new donors your team worked hard to acquire and keep them moving through your pipeline.

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Presenters

Jenny Jones
Principal, Advancement Marketing Services
Ashleigh Fowles
Director, Partner Development