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Webinar

Recruiting Stealth Shoppers: 4 Website "Musts” in the Race to Attract Today’s Graduate and Adult Learners

If you’re worried about “flying blind” due to growth in stealth applicants, you’re not alone. Stealth shopping rates have reached record levels among prospective graduate and adult learners, with institutions unaware of up to 80% of their potential students prior to application. This trend can make it difficult to manage your recruitment pipeline, predict enrollment, and plan effectively.

On-Demand Webinar Recording & Slides

Former university Chief Marketing Officer, Val Fox, discusses how to:

  • Turn your website into a strategic enrollment asset that converts stealth shopping students to known leads or inquiries
  • Develop the website content and marketing materials that prospective graduate and adult learners most want to see, according to our latest student survey data
  • Identify and address pain points on your enrollment-critical web pages with an interactive team exercise


The webinar outlines tangible takeaways to enhance their recruitment marketing for graduate, online, and adult-serving programs.

Access On-Demand

Presenters


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Lex Ruby-Howe

Vice President,
Partner Development

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Val Fox

Senior Director & Principal,
Adult Learner Recruitment