4 Strategies to Boost Graduate and Adult Lead Generation

The graduate and adult program lead generation landscape is incredibly complicated. Enrollment leaders have noncentralized sources of names, competition is increasing for the same number of students, and it’s becoming more challenging to identify students.

One cause is the rising phenomenon of “stealth shopping,” or when students research schools, compare programs, and make decisions before ever engaging directly with an institution. These students then are often unknown to an institution until they apply.

Download EAB's toolkit for insights on finding and engaging stealth shoppers.