With the onslaught of potential ways to communicate and the multitude of platforms to utilize, many enrollment leaders are not leveraging the most effective channels and the right messaging to engage and ultimately recruit students.

In its biennial survey of college-bound students, EAB has new insights into which communication channels they prefer for learning about and interacting with schools they’re considering.

In this presentation of findings from our 2021 Student Communication Preferences Survey, EAB’s Head of Enrollment Services Research, Pam Kiecker Royall, and Vice President of Consulting Services and Dean of Enrollment Management, Madeleine Rhyneer, discuss topics such as:

  • How student communication preferences vary across demographic and underrepresented segments
  • Students’ preferred platforms for particular types of information about colleges
  • Insights into the behaviors and communication patterns of college students
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