Key Findings from EAB’s 2019 Survey of Student Communication Preferences

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How students use digital media continues to evolve rapidly, and effective recruitment depends on keeping abreast of those changes. That’s why EAB surveys college-bound students each year to ask them which communication channels they prefer for learning about and interacting with schools they’re considering.

In this presentation of findings from our 2019 Student Communication Preferences Survey, EAB’s Head of Enrollment Services Research, Pam Royall, and Senior Consultant and Principal, Tom Taylor, discuss topics such as:

  • How the popularity of specific social networks has shifted across the past year
  • How student communication preferences vary across demographic segments
  • Students’ go-to channels for particular types of information about colleges

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