The New Graduate Funding Landscape

How Leading Programs Are Aligning Pricing, Aid, and Enrollment Strategy After Grad PLUS

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Graduate students are making enrollment decisions differently today than even a few years ago. They are more price-sensitive, quicker to narrow options based on sticker price, and more likely to rule out programs before engaging. At the same time, new federal borrowing limits are reshaping how students finance graduate education—and how institutions compete for enrollment.

Some institutions have spent the last few months revisiting graduate and professional pricing, expanding scholarships, or both. Others are only beginning that work now that the federal changes have taken effect. But too often, those decisions happen without a coordinated strategy for pricing, financial aid, and enrollment—making it harder to predict enrollment outcomes or protect net tuition revenue.

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Watch this webinar as our EAB experts to examine how leading institutions are responding to this new funding landscape, and what questions your leadership team should be asking now before funding gaps begin affecting enrollment and net tuition revenue.

In this recording, you will:

  • Understand the graduate student mindset around cost—and where your strategy may be out of sync
  • Hear how select institutions have increased enrollment and net tuition revenue through pricing and aid adjustments
  • Leave with a three-part framework to align pricing, aid, and enrollment strategy before enrollment and revenue are affected

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Speakers

Amy Luitjens
Managing Director, Partner Success, Adult Learner Recruitment
Mary Virginia Spencer
Director, Partner Development