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Understanding Your Future Adult Learner

Insights From EAB’s Survey of 2,000+ graduate and adult learners

Before and during the COVID-19 pandemic, the adult, graduate, online, and professional markets did the important work of offsetting enrollment declines in traditional undergraduate programs.

But the gold rush years in adult and graduate education are behind us. 

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

Explore this white paper for our latest insights and recommendations for:

  • Understanding what is important to prospective students
  • Recruiting and supporting students from underserved populations
  • Navigating the growing popularity of online programs
  • Finding and reaching right-fit prospects—at a time when identifying prospective students is more challenging than ever
Download the Survey Findings