Insight Paper

Understanding the Mindset of Prospective HBCU Students

6 Insights for HBCU Enrollment Leaders from EAB's 2023 Student Communication Preferences Survey

The past few years have been a time of change for Historically Black Colleges and Universities (HBCUs) including turbulence brought forth by the pandemic, the Black Lives Matter Movement, and most recently the effects of the Supreme Court ban on race-based affirmative action. Given these shifts, it’s critical for HBCU enrollment leaders to have data that can help them better understand the distinct college search priorities and preferences of their prospective students.

Complete the form to download EAB's latest insight paper for key takeaways from a new survey of 1,070 students who indicated they were considering HBCUs. 

In this report you'll learn about:

  • Distinctive patterns of college-search behavior among prospective HBCU students
  • 6 key recommendations for how to better attract and engage students considering HBCUs
  • Tips on how to convey your value proposition more effectively

Download the Insight Paper