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Insight Paper

Set Your School Apart with a High-Impact Virtual Tour
How to Create a Tour that Drives Gen Z Enrollment Post-Pandemic and Beyond

After experiencing rapid growth during the pandemic, virtual tours have become integral to enrollment strategy. EAB Virtual Tour data indicates a 16% increase in visitors in 2023, showing that tours have not only taken root in enrollment strategy, but also, that they continue to grow in importance.

While virtual tours have significant potential to inflect enrollment results, not all tours are equally influential. To be high impact, virtual tours must engage 'Gen P' students whose educational experiences were shaped by the pandemic. These students have high expectations for digital interactions and heightened concerns about their college experiences, making tailored virtual tours particularly effective in capturing their interest.

Download our latest insight paper to read more about:
  • The characteristics of a high-impact tour
  • How to measure and maximize virtual tour impact across the funnel
  • Key takeaways and additional resources
Download the Insight Paper