The Changing Campus Visit and What It Means for Today’s Enrollment Leaders
A Conversation with W. Kent Barnds, Executive Vice President for Strategy and Innovation at Augustana College


The way students research and pick colleges continues to evolve—and no one knows that better than Kent Barnds. As Vice President for Strategy and Innovation at Augustana College—and the parent of two college-age kids—Kent has thought a lot about the shifting role of an in-person campus visit and the expectations of today’s teens.

In this on-demand webinar, we sit down with Kent to discuss these critical shifts in college-search behavior and how enrollment leaders can innovate in order to keep pace. Kent shares insights from his experience at Augustana and offers practical advice for engaging the next generation of college applicants.

During the webinar, we discuss:
  • The evolving nature of campus visits—and how to make them count
  • Creating authentic, memorable experiences for today’s students
  • Why virtual tours are more important than ever before