When Price, Aid, and Enrollment Strategy Don’t Align: Fixing the Hidden Gaps in Graduate Growth
On-Demand

Graduate students are making enrollment decisions differently today than even two years ago. They are more price-sensitive, quicker to narrow options based on sticker price, and more likely to rule out programs before engaging. For many institutions, that shift is revealing a deeper issue: pricing, financial aid, and enrollment strategy often operate in silos rather than as a coordinated system.

At the same time, the end of Grad PLUS is making yield harder to predict and exposing gaps in existing enrollment and aid strategies. Institutions are moving quickly to increase scholarships, reconsider pricing, or both—often without clear visibility into how those decisions will impact enrollment or net tuition revenue.

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Watch this webinar as our EAB experts explore how leading institutions are aligning aid, pricing, and marketing, and what questions your team should be asking now to stay competitive in a more uncertain market.

In this recording, you will:

  • Understand the graduate student mindset around cost—and where your strategy may be out of sync
  • Hear how select institutions have increased enrollment and net tuition revenue through pricing and aid adjustments
  • See how to better align pricing, aid, and marketing to protect enrollment and net tuition revenue

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Presenters

Sharon Shoham
Managing Director, Partner Development
D.J. Erickson
Principal, Financial Aid Optimization