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Insight Paper

And How to Boost Your Odds of Making the Cut

Download EAB's latest insight paper to discover what makes a college attractive in order to craft a competitive recruitment strategy.

In this Insight Paper, we:

  • Present the factors that most influence a school’s attractiveness, including geographic, demographic, and institutional characteristics.
  • Share nine distinct personas that categorize colleges based on shared traits that stand out to prospective students.
  • Provide strategic insights to help institutions amplify their strengths and stand out in a crowded higher education market.