Winning Visibility in AI Search: How to Measure, Benchmark, and Improve Your Performance

Featuring a live demo of new higher ed–specific dashboards tracking visibility, competitive position, and sentiment across 12 AI models

On-Demand Recording & Slides

When students ask AI about schools and programs like yours, does your institution appear? How is it represented? Are you losing visibility to competitors?

Nearly half of students (46%) now use AI tools such as ChatGPT or Claude during their college search, and that number only continues to grow. Students increasingly rely on AI-generated recommendations, often building their shortlist without visiting your website.

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On-Demand Webinar

Recording & Slides

If your institution doesn’t appear in AI answers, you risk being overlooked at a critical moment in the student’s decision process—while competitors take your place. And, to make matters trickier, you can perform well in traditional search and still be invisible in AI.

In this on-demand webinar, EAB AI visibility experts outline how AI is shaping student search behavior and what it means for higher ed. They also give a first look at our new AI Search Optimization Suite, including a demo of our GEO Intelligence Dashboards built specifically for higher ed. These dashboards track your presence across 12 major AI models and reveal:

• AI visibility: How often your institution appears across models

• Competitive position: Where you’re outperforming—or being outranked

• Brand narrative: What AI is saying about your programs and reputation

• Content gaps: Where to focus to improve visibility and accuracy

• Options for fast improvement: New ways EAB is supporting partners, from establishing visibility all the way to full execution and optimization support

Whether you lead marketing strategy, enrollment, or digital experience, this session will help you better understand AI search and GEO—and ensure students discover your institution first.

Webinar Presenters

Emily Upton

Vice President,

Marketing and AI Strategy

Elias Rufe

Senior Director,
Web Accounts and Strategy

Access On-Demand Recording & Slides

On-Demand Webinar

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