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Partner Spotlight: Driving Applications, Affordability, and Results at Winthrop University

Join us for a conversation with Dr. Amanda James, Associate VP of Enrollment and Dean of Admissions at Winthrop University, to hear how Winthrop has rethought their enrollment strategy to drive meaningful impact across their enrollment funnel.

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Aligning Enrollment Tactics and Aid Strategy to Drive Enrollment Growth

You can download the case study here.

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"The way I would describe our relationship with our EAB team is summarized in the way that we interact with one another: those interactions are highly engaging, deeply actionable, and profoundly insightful."

- Joseph Miller, Vice President for Enrollment Management and Marketing, Winthrop University

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Prior to their EAB partnership, Winthrop University struggled to bring in the number of applications needed to grow their incoming class. Additionally, they faced challenges navigating financial aid strategy and cost of attendance.

In 2022, Winthrop partnered with EAB for help crafting a multi-channel campaign strategy to increase awareness and drive demand.

Despite ongoing economic challenges, in just two years, Winthrop achieved a 27% increase in enrollments and 25% increase in freshman net tuition revenue.

Download the case study to see how Winthrop University partnered with EAB to achieve these impressive results.

Winthrop University, a mid-sized public university in the Southeast

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Check out these related resources:
Insight Paper: Why Students Pick the Schools They Do
Insight Paper: Benchmarking the Enrollment Office
Insight Brief: Personalization in College Recruitment Marketing: The Student's Perspective
Infographic: The School Personas Shaping Students' College Choices
Blog: Is email marketing to prospective students dead? Not so fast.
Learn more about Enroll360

Check out these related resources:

Insight Paper: Why Students Pick the Schools They Do
Insight Paper: Benchmarking the Enrollment Office
Insight Brief: Personalization in College Recruitment Marketing: The Student's Perspective
Infographic: The School Personas Shaping Students' College Choices
Blog: Is email marketing to prospective students dead? Not so fast.
Learn more about Enroll360

We’ll take a deep dive into key areas that have defined Winthrop’s enrollment success, including:

Tactics used to increased application volume by 29% in the first year of EAB partnership
How Winthrop has leveraged multichannel marketing campaigns to expand brand awareness
Improvements to tuition transparency and financial aid strategy

Save your seat today for a closer look at the strategies Winthrop has deployed to secure a 28% increase in deposits over the last two years.

Register Here

We’ll take a deep dive into key areas that have defined Winthrop’s enrollment success, including:

Tactics used to increased application volume by 29% in the first year of EAB partnership
How Winthrop has leveraged multichannel marketing campaigns to expand brand awareness
Improvements to tuition transparency and financial aid strategy

Save your seat today for a closer look at the strategies Winthrop has deployed to secure a 28% increase in deposits over the last two years.

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In 2022, Winthrop partnered with EAB for help crafting a multi-channel campaign strategy to increase awareness and drive demand.

Despite ongoing economic challenges, in just two years, Winthrop achieved a 27% increase in enrollments and 25% increase in freshman net tuition revenue.

Download the case study to see how Winthrop University partnered with EAB to achieve these impressive results.

*Winthrop University, a mid-sized public university in the Southeast

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Dr. Amanda James

Associate Vice President of Enrollment and Dean of Admissions, Winthrop University

Erin Preston

Managing Director, Partner Success, Enroll360

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