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On-Demand Webinar

High-Performance Strategies for Year-Round Lead Generation

Optimizing Your Lead Generation Engine for Graduate and Adult-Serving Programs

Unlike traditional undergraduate programs, graduate and adult-serving programs typically do not follow one standard enrollment cycle per year. In addition, adult students often take months or even years to convert from interest to application—meaning your lead generation efforts right now are already determining your ability to meet enrollment goals in 2025 and beyond. However, setting the right strategy is often a complex endeavor, requiring careful management of budget and deep knowledge of sources to balance lead quality and quantity.

EAB’s experts have developed best practices that will help you ensure you are using your lead sources to effectively generate new leads year-round, while optimizing for lead budget, quantity, and quality.

On Demand Slides & Recording

Watch this on-demand webinar to:

  • Learn how lead sources can be optimized for year-round recruitment
  • Gain strategies to generate organic leads through your .edu site throughout the year
  • Hear how to adjust your lead source balance as test-taker names dwindle
Watch Here

Presenters


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Sian Blake

Senior Director,
Partner Development
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Beth Donaldson

Managing Director,
Consulting Services