Presenters

Vice President of Consulting Services,
Dean of Enrollment Management
EAB









Vice President of Program Marketing
EAB






Areas of Expertise
Strategy and Planning
Marketing and Recruitment
On-Demand Webinar

Yielding Your Class in the Wake of COVID-19

Enrollment leaders are working to yield the best possible class during a time of extreme uncertainty and at a critical point in the enrollment cycle. Many presidents are monitoring this closely and wondering what a potential downturn in enrollment due to COVID-19 could mean for their institution’s financial viability.

In collaboration with the American Association of State Colleges and Universities (AASCU), this special session for presidents and enrollment leaders presented ways to address student behavior change as a result of COVID-19—using recent insights gathered from students—as well as anticipate outcomes for fall enrollment.

This discussion covered strategies to mitigate long-term effects of COVID-19 on enrollment, including:

  • Scenario planning
  • Recruiting with the right tone
  • Building compelling virtual experiences for prospects


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Watch On-Demand