See how leading institutions are restructuring their website content to stay visible in AI search and turn discovery into measurable enrollment action.
Nearly half of Gen Z now use AI tools during their college search. AI-generated answers are shaping students’ first—and sometimes only—impression of your institution.
Explore the full insights from EAB's survey of 120+ higher ed marketing executives. See how leaders are adapting their digital and brand strategies to keep pace with AI and meet enrollment goals in 2026.
Learn how Regis University dramatically expanded its reach through a comprehensive search visibility audit, AI-smart content strategy, and technical SEO improvements.