How the Graduate Market Is Evolving—and How Institutions Win 
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The State of Graduate Enrollment in 2026

From declining birth rates to rising student non-consumption and shrinking international pipelines, the graduate enrollment environment is shifting in ways many institutions haven’t fully accounted for. Add in federal policy changes, AI’s impacts on enrollment marketing, and an ever-shifting competitor set, and the result is a graduate market that looks very different from even a couple years ago.
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Watch this webinar as graduate enrollment expert Todd Heilman takes a data-rich look at the forces reshaping enrollment strategy in 2026. In this session, we’ll explore:

  • The impact of demographic decline and falling college-going rates on future graduate pipelines
  • Policy and funding changes affecting graduate programs
  • How rising cost sensitivity is changing student behavior and decision-making
  • The competitive implications of large-scale online providers and AI-driven search
You’ll leave with a clearer view of today’s enrollment landscape and insights to strengthen your graduate and adult recruitment strategy for the fall and beyond.

Featured Speaker

Todd Heilman
Senior Consultant and Principal, Adult Learner Recruitment
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