EAB's newest insight paper

Student Priorities and Preferences in a New Era of Graduate and Adult Education

Findings from EAB's latest survey of 6k+ students

Download this report for three insights to help you effectively adapt your recruitment strategies to meet shifting student search behavior, application preferences, and enrollment realities.

This report answers the following questions:

What motivates graduate and adult learners to further their education?
How do prospective graduate and adult students search for programs, and how has search behavior changed over time?
What factors are most important in graduate and adult learners’ enrollment decisions?