Demographic shifts, increased competition, and economic uncertainty are reshaping the graduate and adult learner landscape. As fewer students enter the graduate market, institutions must adapt their strategies to attract and enroll prospective students.

We recently surveyed 6,000+ prospective graduate and adult learners to better understand student preferences and priorities in this new market. The short answer: student preferences are changing, they differ meaningfully from those of traditional undergraduates, and these shifts place new demands on your institution to keep up.

Join EAB experts for a discussion of the survey findings and actionable recommendations for how to:

• Uncover the New Rules of Student Recruitment: Discover tactics to effectively reach adult learners in an era of privacy and stealth shopping.
• Prioritize What Matters Most to Students: Understand the key factors influencing students' program choices, broken down by field of study and student demographics
• Position Your Institution for Success: Learn how to adapt your program development, pricing, and marketing strategies to meet evolving student needs

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“I’m able to do it on my own time instead of having to set an appointment to do everything, I can kind of get a jump start before meeting with my advisor.”

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