How to Build an AI-Ready Digital Growth Engine
 
6 Strategies Higher Ed Marketing Leaders Can Use to Strengthen Digital Performance Now.
Thursday, October 29  |  12:00 p.m. – 1:00 p.m. EST

Register Here:

AI search may be changing how students discover and evaluate colleges, but higher ed marketers already have the digital foundation to thrive. It just needs to be strategically connected and optimized for growth.


Join EAB experts Elias Rufe and Mary Virginia Spencer for a webinar on October 29th to learn how to transform your existing digital investments into an AI-ready digital growth engine. We’ll share six steps you can take now to connect search, the .edu, digital experiences, and paid media into a coordinated strategy for AI-powered student discovery, engagement, and enrollment.


What You’ll Learn

  • The imperative for higher ed CMOs to build an AI-ready digital growth engine that connects search, the .edu, digital experiences, and paid media around the student journey.
  • Six practical moves to strengthen digital performance now, from measuring AI search with traditional search to answer-oriented .edu content to prioritizing parent audiences.
  • How to make your institution more distinctive across the journey by ensuring search results, website content, digital experiences, and campaigns reinforce a clear and consistent brand.
  • How to connect digital activity to enrollment outcomes so CMOs have stronger evidence of which marketing investments are contributing to growth.

Presenters

Elias Rufe
Senior Director,
Web Accounts and Strategy
Mary Virginia Spencer
Managing Director,
Partner Development
Web & Digital Solutions