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Staying competitive in the era of AI-driven search

On-Demand Webinar

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Overview

Good or bad, students are turning to tools like ChatGPT and Gemini for everything from health advice to college advising. Already, one in four students say they use AI chatbots or agents during their college search. Yet 79% still look to your website as their top source for information. But if your site isn’t visible in AI search, even the most trusted content won’t reach them.

If your institution isn’t adapting to AI-driven search, you’re already falling behind and at risk of losing visibility to competitors who are.

EAB’s AI search experts outline how to protect and grow your .edu’s visibility across both traditional and AI search. You’ll leave with a roadmap for building a strong, AI-ready .edu content strategy so your institution gets found, featured, and chosen—even as direct site traffic declines.

In this session, you’ll gain:

A clear overview of the AI search landscape and what it takes to maintain visibility
Insights into how AI-native students search and the best ways to reach them
Practical steps to ensure your web content stays competitive as search evolves

Is your college website AI-ready and built to drive enrollment?

A practical guide to improving your site’s enrollment performance

Read the blog>>

AI is changing how students search—here’s how to safeguard your site visibility

Insights from two EAB digital marketing experts

Read the blog>>

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Top Enrollment Strategies from Thriving Law Programs

Overview:

As higher ed faces the challenges of the demographic cliff and uncertain international enrollment, institutions are under more pressure than ever to shore up graduate and online enrollments. Offering the right academic programs is a critical first step to growing enrollment, but university leaders are grappling with questions like: Do our programs align with market needs? How can we make our programs stand out? Are there programs we should refresh—or even sunset?

Join our webinar to explore best practices for strategically prioritizing programs in your graduate and online portfolio—and positioning high-priority programs for growth. Attendees will leave the webinar with clear next steps to:

• Overcome common barriers to program development,

• Identify the graduate and online programs most poised for enrollment growth, and

• Refresh your programs, from rightsizing admissions requirements to developing a compelling pricing strategy to drive student demand

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Amy Luitjens

Managing Director, Partner Success, Law School Enrollment Services

Owen Crean

Managing Director, Partner Development, Law School Enrollment Services

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Todd Heilman

Senior Consultant & Principal, Adult Learner Recruitment

E-mail: [email protected]

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