Staying competitive in the era of AI-driven search
On-Demand | Recording & Slides

Good or bad, students are turning to tools like ChatGPT and Gemini for everything from health advice to college advising. Already, one in four students say they use AI chatbots or agents during their college search. Yet 79% still look to your website as their top source for information. But if your site isn’t visible in AI search, even the most trusted content won’t reach them.

If your institution isn’t adapting to AI-driven search, you’re already falling behind and at risk of losing visibility to competitors who are.

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EAB’s AI search experts outline how to protect and grow your .edu’s visibility across both traditional and AI search. You’ll leave with a roadmap for building a strong, AI-ready .edu content strategy so your institution gets found, featured, and chosen—even as direct site traffic declines.

In this session, you’ll gain:
  • A clear overview of the AI search landscape and what it takes to maintain visibility
  • Insights into how AI-native students search and the best ways to reach them
  • Practical steps to ensure your web content stays competitive as search evolves

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Presenters

Sean Tivnan
Managing Director, Partner Development, EAB Digital Agency
Emily Upton
Vice President, AI Strategy and General Manager, Agency Services