Aligning Digital Marketing Strategy with Graduate and Adult Enrollment Growth
Insights from our survey of 120+ marketing leaders—and what they mean for your enrollment strategy
On-Demand Recording and Slides
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Graduate and adult enrollment marketing is being reshaped by AI-driven search, rising acquisition costs, and flat budgets. But many institutions are still overinvesting in tactics that no longer deliver proportional enrollment returns.

To better understand how enrollment marketing teams are adapting, we surveyed 120+ enrollment marketing leaders about their strategic priorities, budget allocations, channel investments, and use of AI.

In this webinar, EAB experts Val Fox and Lex Ruby-Howe share insights from the survey and connect them to what matters most for enrollment leaders: how institutions can strengthen their owned digital channels to reach adult learners, improve conversion, and grow enrollment.

This webinar explores:
  • What AI-driven search means for your enrollment funnel—and how leaders are responding
  • Where marketing priorities and enrollment impact are misaligned
  • How top-performing institutions are converting digital visibility into enrollment results
This session is ideal for leaders of graduate, online, and/or adult enrollment who are seeking to turn digital visibility into enrollment growth.

Presenters

Val Fox
Consultant and Principal, Adult Learner Recruitment
Lex Ruby-Howe
Vice President, Partner Development, Adult Learner Recruitment