Beth Donaldson
Managing Director, Consulting Services, Adult Learner Recruitment

The Big Bets University Leaders Are Placing on Graduate and Adult Enrollment

5 Lessons from a Survey of Presidents, Provosts, and VPEMs About Graduate and Adult Learner Enrollment
On-Demand Recording & Slides - Whitepaper & Related Resources
After almost a decade of consistent growth, graduate enrollment declined in 2021 and 2022, according to National Student Clearinghouse projections. Despite this decrease, graduate and adult student enrollments are still higher than pre-pandemic levels and a bright spot for many institutions struggling with persistent undergraduate enrollment declines. The result: growing pressure on graduate enrollment and revenue, at a time when this market is becoming more challenging.

EAB surveyed university presidents, provosts, and VPEMs to understand how they are prioritizing and approaching graduate and adult learner enrollment in this changing market. Findings from this survey include:
  • The program types and disciplines your peers are prioritizing to grow enrollment
  • The most common barriers university leaders face in growing enrollment—and how they are tackling them
  • The ways institutions like yours are organizing their graduate and adult-serving units and marketing teams


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On-Demand Recording & Slides - Whitepaper & Related Resources