Building an Effective Graduate Enrollment Management Plan

While the past 20 years have been a time of rapid expansion for graduate enrollment, that growth has not been consistent or easily won. The last two decades have been characterized by several distinct challenges: growth in online education, a rapidly evolving competitive landscape, economic recessions, and a global pandemic.

Just as it is imperative to have an enrollment management plan at the undergraduate level, the graduate enrollment landscape’s continual evolution necessitates the development of a graduate enrollment management (GEM) plan. Building an effective GEM plan could be the difference between strategic growth or no growth at all.