Presenters

Dan Olson
Managing Director,
Audience Development - Cappex
EAB





Zac Stillerman
Product Development
EAB






Jocelyn Powers
Vice President, Partner Development
EAB

On-Demand Webinar

Introducing Cappex: Innovations in Lead Generation for Adult Degree Completers

Adult degree completers are a notoriously difficult audience to find and engage. Not only do traditional lead generation sources often fail to capture this audience, but most prospective degree completers are stealth applicants who spend 1-3 years researching programs before they apply.
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To help our partners reach, recruit, and enroll adult degree completers, EAB has created a new, unique source of high-intent degree completer inquiries and marketing campaigns designed to nurture this audience to enrollment.

Watch this on-demand webinar to:
  • Learn how your institution can leverage this different in-kind inquiry source to drive degree completer enrollments
  • Explore marketing campaigns to best engage prospective degree completers
  • Discuss lessons learned from our work with 20 initial Cappex Adult Degree Completion pilot partners
  • Hear a preview of and share feedback on upcoming product innovations—including how these lead generation and marketing tactics can be adapted for other adult learners such as prospective students of MBA and other graduate and professional programs
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Watch On-Demand
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