5 Don’ts of Digital Lead Generation for Adult and Graduate Programs
Lessons from Cappex Testing Data

In this webinar, we’ll share EAB’s latest findings from analyses of Cappex lead generation data across multiple institutions. You’ll learn about how those lessons can help you quickly optimize your digital lead generation efforts, diversify your lead sources, and meet your enrollment goals.

Watch this webinar to:
  • Find out 5 common pitfalls in digital lead generation—and how to avoid them
  • Learn tips on how you can optimize lead generation and conversion for adult learners, including a strategy change that helped increase response rates by 37%
  • Gain practices for testing your digital messaging with your audience