Leaders of graduate and adult-serving programs face more pressure than ever to grow enrollment and revenue as undergraduate enrollment continues to slide. But after a COVID-induced bump in enrollment, graduate enrollment is slowing for the first time in nearly a decade. And changing market concentration, student demographics, and consumer preferences are only making it more difficult to compete and win in the graduate and adult learner landscape.

Watch on-demand to hear EAB expert Savon Sampson discuss our 2023 research on:

• The state and evolving future of the graduate and adult learner space
• The growing threat of concentration in this market
• Gen Z’s unique needs and priorities—and how to market to this growing population of adult learners

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“I’m able to do it on my own time instead of having to set an appointment to do everything, I can kind of get a jump start before meeting with my advisor.”

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