College-Search Behaviors in 2021:
7 Actionable Insights from EAB's Latest Survey of High School Students

Particularly in the past year, technology has greatly impacted how today’s Gen Z students communicate and interact with their peers, high school counselors, and prospective schools.

With the onslaught of potential ways to communicate and the multitude of platforms to utilize, many enrollment leaders are not leveraging the most effective channels and the right messaging to engage and ultimately recruit students.

In its biennial survey of college-bound students, EAB has new insights into which communication channels they prefer for learning about and interacting with schools they’re considering.

This whitepaper offers seven action items for enrollment leaders, exploring:
  • How student communication preferences vary across demographic and underrepresented segments
  • Students’ preferred platforms for particular types of information about colleges
  • Insights into the behaviors and communication patterns of college students
Download the Whitepaper