In recent years, higher education has experienced significant shifts, particularly in its digital marketing strategies aimed at prospective students. While most college and university marketing offices have deep experience with content development, they often lack the technical knowledge, resources, and time needed to optimize their websites and meet the needs of a dynamic recruitment landscape.
Watch this one-hour webinar to learn more about the specific strategies EAB and Lewis & Clark College implemented to improve their .edu as a recruitment tool, resulting in a 94% increase in keywords in positions 1-3 and a 17% increase in keyword rankings overall.
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