Converting Prospective Students in an Evolving Digital Landscape:
Leveraging Your .Edu As Your Biggest Marketing Tool

Overview:
Is your school’s brand truly differentiated? Have you clearly answered your ‘Why us?’ for prospective students? That may not be enough in today’s competitive enrollment landscape.

A truly enrollment optimized website must show, not tell, prospective students your differentiated value in their digitally native language and in a highly discoverable SEO capacity.

Watch the on-demand webinar for an overview of the landscape surrounding college websites, mandates for successfully navigating them, and an introduction to EAB’s best-practice content strategy methodology.