Booklet

Strengthen Your Funnel Performance With Responsive, Agile Search Marketing Campaigns

Traditional sources of prospective students and conventional campaigns are no longer sufficient means of recruiting students. To grow enrollment, colleges and universities need to expand and diversify their sources of prospective students, deploy responsive marketing campaigns that meet students’ expectations at every stage of the funnel, and drive parent engagement.

Download this booklet for audience generation strategies that can compensate for the reduction in name availability and marketing strategies that can help you meet students and families at their exact moment of intent.

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