Presenters


Lex Ruby-Howe
Managing Director, Partner Development Manager






Michael Koppenheffer
Vice President, Marketing Programs

Areas of Expertise
  • Marketing and Recruitment
  • Search Strategy
On-Demand Webinar

Cultivate: How EAB Is Reinventing Student Search

From a declining number of test-takers to an explosion of digital channels, it is becoming harder and harder to seat your next class using traditional approaches. Making the challenge even more acute are the expectations of today's students who are often dismissive of content that is not sufficiently authentic, personalized, or engaging.

Given the expectations of Gen Z and the fragmentation of your audience across a growing range of channels, EAB has made several strategic investments to support you through this enrollment evolution.
Webinar Recording & Slides
In this on-demand webinar, we take a deep dive into Cultivate – our premier solution for modern student search. We illustrate how this expanded approach allows us to source more right-fit students and deliver responsive marketing campaigns.

Watch on-demand to learn:
  • How responsive marketing looks and feels from the student’s perspective
  • Lessons learned from our current Cultivate campaigns
  • Early results from our Cultivate partners
Watch On-Demand
Webinar Recording & Slides