Build a Better Case for Student Choice: The Decisions That Drive Differentiation

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Whether you're setting institutional priorities, leading an academic college, or growing a portfolio of programs, the same question applies to higher ed leaders campus-wide: Why should students choose you?

Every college and university has strengths. But as competition intensifies and students become more selective, institutions can no longer compete on everything. The harder challenge is deciding which strengths deserve investment, which audiences matter most, and where differentiation will make the biggest difference.

Watch EAB expert Kevin Clarke as he explores how leaders are defining what makes their institutions and programs worth choosing—and how those decisions can strengthen enrollment, support program growth, and inform future investment.

You'll learn:

  • Why differentiation has become a leadership decision, not just a marketing exercise

  • How leaders are deciding where to invest, compete, and build lasting distinction

  • How to assess whether your differentiators are meaningful, believable, and valued by students

Speaker

Kevin Clarke
Associate Director, Research Advisory Services
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